After my family and I enjoyed our festive day of thanks with loved ones, we relaxed in front of the television watching football and Miracle on 34th Street.
As usual, commercials announced sales on tap for Black Friday, the following day. Wait, did I say the following day? Wrong. These sales for many retailers were starting at midnight, some even as early as 8 p.m.
“What happened to 4 a.m.?” I asked looking at the television, but got the answer from my recently college educated nephew, “Commercialism. They’re trying to get more time out of Black Friday.”
“No. I’m still going at 5 a.m.” I crossed my arms in defiance determined to stick to the original Black Friday event of departing at dawn. Certain, if I did not, the exuberance of waking before sunrise, making a game plan of what stores to visit after reviewing their ads, and then being part of the calamity of retail hype melded with actual savings would be much like opening the refrigerator and finding no leftovers. A huge letdown. Black Friday should follow Thanksgiving not become part of the day.
After watching the news my daughter and I decided to go at a more practical and later time, leaving at 7 a.m. We got some chosen buys and I smiled when the cashiers said, “It was crazy here from 12 midnight until about 2:30 a.m.” That was the consensus of all the stores we went to BLACK FRIDAY morning, which meant we made the right decision to go later. If I wasn’t planning to go at 10 p.m. or midnight then why get up at the crack of dawn.
Perhaps the thing that really irks me is that this will most likely become the standard for Black Friday shopping. Deep down, I had hoped shoppers would holdout until the early morning hours. This hope faltered when a woman interviewed on the news who had been sitting on line outside of a retailer waiting to get a door buster said, “I just did all the cooking yesterday and we celebrated then,” I realized nothing would be held sacred in front of a 42 inch screen TV.
I wonder if, when George Washington decreed on October 3, 1789 that Thanksgiving be held every Thursday, he considered the following day would curtail the “official day of thanks.” However, for me and my family, we stuck with his original proclamation holding the day dear and genuine.
In the end, Black Friday was a letdown. There was no searching for parking spaces, standing on long lines, or grabbing something an indecisive shopper put down for that outstanding savings. Instead, it was another day of shopping sales. Bring on Cyber Monday. Can we please stay with the designated day?